Armaan Malik debuts first English music video

By Bandook - March 20, 2020

Armaan Malik debuts first English music video
Armaan Malik in Control | YouTube screengrab

A “lifelong dream” has come true today for Indian singer-songwriter and Bollywood’s “Prince Of Romance” Armaan Malik. Today, Armaan takes the first step towards global superstardom as he released the music video of his first official English single, Control, via Arista Records.

The audio dropped across streaming platforms hours ago. With the premiere of the music video, the buzz around the single is only expected to grow.

For Control, Armaan collaborated with industry vet, Wayne Wilkins (Natasha Bedingfield, Beyoncé) on the track. Armaan and Wayne, who is also of Indian descent, meticulously seeded a few Indian inflections throughout the track’s bouncy pop ear candy.

About Control, Armaan says, “Control is a song that describes the push-and- pull feeling of being trapped in a controlling relationship and how confusing it can be to want in, but also want out. It’s inspired by relationships I’ve seen around me.”

With over a billion global streams, 17 million followers, and a musical resume a mile long, the 24-year-old has cemented his position in the South Asian music industry and now, Armaan sets out to be the first Indian artist to break into the global pop market.

It has been a lifelong dream for Armaan to sing and write English music as well as be the first musical artist to truly represent India on a global stage. “This music is inside of me, it’s my DNA,” says Armaan. “This has always been my trajectory.”

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