Taylor Swift is Twitter’s most influential person, Liam Payne comes a close second!
By Bryan Durham - November 29, 2018
This, despite Taylor just putting out 13 tweets so far this year!
Taylor Swift is Twitter’s most influential person this year, according to social media analysis company Brandwatch’s annual list of the top 10 most influential men and women on Twitter. She topped the list with an “influencer score” of 98 points out of 100. Coming in at a rather close second — and Twitter’s most influential man — is, wait for it… Liam Payne.
At 97 points, the former One Direction band-member, outranks US President Donald Trump, Katy Perry, Kim Kardashian West and Demi Lovato, all tied at 96 points.
The scores are based on a range of Twitter metrics, but the methodology mostly focused on how much genuine engagement the individual accounts created.
“While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score,” Gemma Joyce, a data journalist for Brandwatch, said in a blog post about the lists.
The funny thing, really, is some of these influential celebrities aren’t that often on Twitter. Bieber tops the list and generates engagement, despite rarely using the platform. Believe it or not, Swift tweeted all of 13 times this year (not counting retweets). Her last tweet was in June!
Not surprisingly, musicians dominated both charts, with only one Indian musician making it to the chart: AR Rahman. Bollywood screen legend Amitabh Bachchan is the only Indian actor on this list.
Here is the list of the Top 10 Most Influential Men & Women of Twitter…
1. Liam Payne
2. Donald Trump
3. Justin Bieber
4. Barack Obama
5. Cristiano Ronaldo
6. Niall Horan
7. Bruno Mars
8. Amitabh Bachchan
9. David Guetta
1. Taylor Swift
2. Katy Perry
3. Kim Kardashian West
4. Demi Lovato
5. Ellen DeGeneres
6. Selena Gomez
8. Jennifer Lopez
10. Lady Gaga