Spotify goes LITE to get more reach!

By Bryan Durham - July 9, 2019

Spotify is going where no music streaming service in India has. What the global streaming giant has done is create a ‘lite’ version for users limited by network connectivity, data plans and unavailability of the latest phones.

Spotify goes LITE to get more reach!

Spotify Lite is a small, fast, simplified version of the main app that still has most of the original features, making it ideal for older devices and operating systems. 

WHY LITE?

Explaining the need for and the journey of the lite app, Amarjit Singh Batra, MD – India, Spotify, said, “We announced the availability of Spotify Lite Beta in India a couple of months ago to gauge user interest, which was high. As a result, Spotify Lite is now out of test mode, and available as an app for all users in the country. This small, fast app will make millions of free songs more accessible to anyone who may have an older mobile device, limited storage on their phones, are in poor internet connectivity areas, or just don’t want to spend excess data on listening to music. We are committed to the long-term development of the music streaming industry, and the launch of Spotify Lite is another strong step in that direction.” 

WHAT’S DIFFERENT?

With Spotify Lite, you can easily control your data and storage. It’s only 10 MB, so it’s quick to install and load.

Spotify Lite also comes with the ability to set a data limit and get a notification when you reach it. This way, you’ll be able to focus on finding your next favorite song — not worrying about data. 

No need to worry if you’re running low on storage—Spotify Lite also allows you to control your cache, and clear it with a single tap. 

MORE THE MERRIER

“Spotify Lite was built from the ground up based on user feedback from around the world, allowing millions more to enjoy the world’s best music experience — especially in areas with limited bandwidth and phone storage”, says Kalle Persson, Senior Product Manager at Spotify. Lite can be downloaded separately, both for Free and Spotify Premium users, and used either alongside or independently from the main Spotify app on all Android phones running version 4.3 or higher. 

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