Shalmali’s Ruka Ruka BTS video is out, here’s what you need to know…
By Bandook - December 11, 2019
After promoting her new single Ruka Ruka and garnering close to 2 milion views for her music video in four weeks, singer Shalmali is on cloud nine.
The songstress has co-curated the single along with Digvijay Pariyar and Sunny MR and the song is trending on streaming app gaana as well.
The video, deliberates on today’s complex relationships and taps into the complications of communicating feelings.
Speaking on the experience of making the single, Shalmali says, “The journey of Ruka Ruka has been one of my most treasured experiences. I feel a sense of fulfilment having created something so beautiful. We had several discussions with the creative team at Big Bang and Jugaad. We brainstormed on the aesthetics of the video as we wanted a softer palette and smoother tones that are visually appealing to the audiences.”
The BTS video of the song is just out and it underlines the importance of a good video director. Notes Shalmali, “It’s been an honour to have had Dar Gai as director for she brought the best out of everyone associated with the video. The Jugaad team had an infectious energy which made everything seem possible and enjoyable!”
Along with Shalmali, the music video also features the talented actor Aparshakti Khurana, who has been gathering much fame and acclaim in Bollywood. Of working with Apar, Shalmali says, “Aparshakti brought such liveliness on set; it was a pleasure shooting with him.”
Catch the BTS video of Ruka Ruka here:>