‘Kuch Kuch’ tries to be cutesy, falls short

By Bryan Durham - February 5, 2019

If you enjoyed Tony Kakkar’s Coca Cola Tu and Ludo, chances are you’ll enjoy his Valentine’s Day Special, Kuch Kuch.

But here’s the snag, you’ll loathe the video if you’re constantly on YouTube/TikTok and are fatigued by the scores of ‘actors’, Musers, Viners and YouTubers who peddle their talents in 15 seconds or less.

The trouble isn’t as much with the audio. While in the same vein and vibe as the songs mentioned earlier, it’s quite enjoyable. Give it time and it will grow on you.

But the trouble starts with the video. It might have seemed like a good idea at the time (getting TikTok/YouTube/Instagram influencers to promote your music is in, now, apparently!), but in getting a classroom full of ‘influencers’ to give you company, you’re diluting your own brand and screen presence.

It’s understandable that one includes a Neha Kakkar in the proceedings, she’s the most followed singer across social media and constantly features in YouTube’s most-watched list. It also feels like a no-brainer including choreographers Melvin Louis and Arunima Dey in the video. What one doesn’t get is why Priyank Sharma has almost equal footage to the main character in the video (Tony’s).

That apart, it’s a video that aims at being cutesy, but falls short. It includes great dancers, yes, but not great actors.

SONG: Kuch Kuch
SINGER: Tony Kakkar
MUSIC: Tony Kakkar
LYRICS: Tony Kakkar

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