Badshah, Aastha, Harrdy, Monali and Arjun kick off Amazon Great Indian Festival Sale LIVE!

By Bryan Durham - October 10, 2018

Amazon India collaborated with Sony Music India for a 90-minute live programme that kicked off their Amazon Great Indian Festival sale and brought together five music sensations.

The programme was live-streamed on Sony Music India and Amazon India’s YouTube channels on October 9 from 10.30 pm till 12 am, at which time, the sale went live.

This concert was conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India and included India’ top music artists including Badshah, Monali Thakur, Harrdy Sandhu, Arjun Kanungo and Aastha Gill who were seen performing to their smash hits.

The concert was hosted by Gaurav Kapoor and Shonali Nagrani who also revealed big deals across key categories for customers.

Ravi Desai, Director Mass and Brand Marketing, Amazon India, said, “We Indians love our festivals, and what better way to bring in the celebrations than a musical unveiling of the biggest shopping festival of India – Amazon Great Indian Festival. Extending the core thought of our campaign, we partnered with Sony Music to bring together the top music talent of the country in the biggest digital concert of the year. As expected, the concert was not only full of great music but we also unveiled the top deals on Amazon Great Indian Festival during the concert.”

Kiran D’cruz, Director – Brand Partnerships and Music Licensing, Sony Music India, added, “As a leading global music label Sony Music has been at the forefront of creating innovative music solutions for brands. With the Amazon Great Indian Festival we have set a new benchmark yet again by creating India’s first and biggest branded live web concert to date. I am very pleased to partner with Amazon, India’s largest e-commerce platform, on their biggest sale of the year and extend their music-led campaign this year with this unique property.”

Shashi Sinha, CEO, IPG Mediabrands, said, “The festival season is upon us and the market sentiments are definitely upbeat. And Amazon has clearly emerged as the star of the year, enabling consumers to fulfill their desires without being worried about the budget. Amazon’s Great Indian Festival is a great platform for consumers to sample best of the products from around the globe that is backed by several offers. Music is symbolic to all Indian festivals and it is also one of the most consumed content online. Therefore the first ever collaboration between Amazon and Sony Music is a path breaking initiative that will add to the festivities this year. I am extremely proud that our agencies Initiative and Interactive Avenues have created the music concert as a curtain raiser to the Great Indian Festival and we will continue to innovate that will add to the celebrations this year.”


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