Are Bollywood stars giving the views I give on YouTube? No!
By Oojal Kour Dhanjal - June 12, 2018
Popular YouTube star and now a singer, Bhuvan Bam (aka BB Ki Vines) was part of the recently concluded MTV Music Inc, a two-day Indian music conference dedicated to music branding and technology.
Bhuvan was part of a panel on ‘How To Advertise Yourself Best With Music, which discussed how brands need to understand the importance of music and digital media.
“What brands do, is compare me to a Bollywood star. Are they on YouTube? Are they going to give you the views I will be giving? No. This is where they are wrong, and I am right. Brands need to take into account what digital stars think.”
With the release of his new song, Safar, he talks about how his associated brands Bajaj, Boat Headphones and Skybags have helped him with it. “It is a wonderful collaboration,” he says, “The creatives are really cool and my song is out on Saavn and iTunes. I love the music video, it is amazing.”
PIC: Tushar Mahajan for BB Ki Vines>